Dutch Speaking SEO Executive

About Us

At FDJ UNITED, we don't just follow the game, we reinvent it.

FDJ UNITED is one of Europe’s leading betting and gaming operators, with a vast portfolio of iconic brands and a reputation for technological excellence. With more than 5,000 employees and a presence in around fifteen regulated markets, the Group offers a diversified, responsible range of games, both under exclusive rights and open to competition. We set new standards, proving that entertainment and safety can go hand in hand. Here, you’ll work alongside a team of passionate individuals dedicated to delivering the best and safest entertaining experiences for our customers every day.

We’re looking for bold people who are eager to succeed and ready to level-up the game. If you thrive on innovation, embrace challenges, and want to make a real impact at all levels, FDJ UNITED is your playing field.

Join us in shaping the future of gaming. Are you ready to LEVEL-UP THE GAME?

The Role

FDJ United is looking for a commercially minded and technically capable SEO Executive to join our established SEO team in Malta, based in Tigné Point.

This role will take ownership of SEO performance across Dutch-speaking markets, with a focus on content, technical SEO, on-page optimisation, and performance analysis to drive sustainable organic growth.

You'll work closely with central teams, local market stakeholders, and wider marketing and product teams in a collaborative, hands-on SEO function.

We're looking for someone analytical and proactive, who can turn SEO insights into clear actions, understand the commercial impact of organic search, and stay ahead of search trends, algorithm changes, and evolving user behaviour.

What you will do

• Own and drive SEO performance, aligned with commercial and acquisition KPIs

• Monitor, analyse, and report on organic performance, visibility, and market trends, proactively flagging risks and opportunities

• Conduct technical, content, and on-page SEO audits, identifying and prioritising impactful improvements

• Execute SEO initiatives across content optimisation, internal linking, technical fixes, and SERP performance

• Work confidently with a range of SEO, analytics, and performance tools

• Collaborate closely with SEO Leads, the SEO Strategic Lead, and local stakeholders to deliver against shared objectives

• Stay up to date with search engine algorithm updates, industry best practices, and evolving search behaviours (including AI-driven search features)

• Contribute to continuous improvement of SEO processes, documentation, and ways of working

• Take a proactive role in your professional development within a high-performing SEO team

• Ensure that you adhere to the Governance, Risk & Compliance (GRC) obligations for your role.

• Identify and raise any non-compliance incidents promptly to your line manager.

• Challenge processes, policies and projects that will negatively impact compliance within the Group.

• Complete all mandatory compliance training assigned to you.

• Reach out to the Compliance Teams if unsure of any of your compliance obligations or the requirements are unclear.

How you'll be measured

• Organic search visibility and rankings in the Belgian and Dutch market

• Organic traffic growth and share of organic traffic vs total traffic

• Contribution of SEO to new depositing player acquisition

• Delivery against personal and team OKRs

• Quality, impact, and timeliness of SEO execution

Who you are

• Solid foundational knowledge of SEO principles (technical, content, and on-page)

• Highly organised, self-driven, and comfortable owning a market end-to-end

• Analytical and data-driven, with the ability to turn insights into actionable recommendations

• Strong communicator, able to explain SEO concepts clearly to both technical and non-technical stakeholders

• Proactive problem-solver with a creative mindset

• Comfortable working in a fast-paced, performance-focused environment

• Interest in (or experience with) the iGaming industry

• Native-level proficiency in Dutch/Flemish (written and spoken) is required

• Professional proficiency in English

Essential skills & experience

• Degree in Marketing or a related field (or relevant professional/online qualification)

• Hands-on experience with:

• GA4, GSC

• SEO tools (e.g. crawling, keyword research, rank tracking)

• Experience working with CMS platforms and Excel / spreadsheets

• Experience writing or optimising SEO-focused online content

• Basic understanding of HTML, CSS, and JavaScript and how they impact SEO

• Experience working effectively within a team-based environment

Good to have

• Previous experience in an SEO Executive or similar role

• Exposure to international or multi-market SEO

• Familiarity with AI-assisted content or SEO workflows

• Experience collaborating with product, UX, or development team

Our Way Of Working

Our world is hybrid.

A career is not a sprint. It’s a marathon. One of the perks of joining us is that we value you as a person first. Our hybrid world allows you to focus on your goals and responsibilities and lets you self-organise to improve your deliveries and get the work done in your own way.