Digital Marketing Specialist

• Support launch of gated interactive tools — optimising for lead capture and conversion

• Deliver foundational architecture: mobile-first modular theme, navigation rebuild, webinar page templates, and HubSpot property architecture

• Work end-to-end with the developer and wider team to scope, brief, QA, and ship

Marketing Automation

• Build and maintain workflows to support the full customer journey — from lead capture through to pipeline progression

• Own contact and company lifecycle stage logic, ensuring clean, consistent data across all touchpoints

• Design and implement the marketing-to-sales lead handling process: routing, notifications, and SLA definitions

• Rebuild HubSpot reporting dashboards for scale — source attribution, form and page conversion, funnel visibility (MQL → SQL → Opportunity), and country/segment splits

• Manage data sync between website, CMS, and HubSpot — including spam filtering and data quality

What We're Looking For

• 3+ years in a B2B marketing, web, or marketing ops role with clear ownership of website and/or CRM systems

• Hands-on HubSpot experience: workflows, lifecycle stages, forms, properties, reporting (certification a plus)

• Strong working knowledge of CMS platforms (WordPress or equivalent) and web performance fundamentals

• Experience with multilingual or multi-market website setups — hreflang, URL structures, content localisation

• Comfortable reading data: GA4, conversion funnels, form analytics — you spot the drop-off before anyone asks

• Able to write a clear brief, manage a developer, and QA your own work

• Organised, direct, and comfortable in a small team where you own the outcome

What We Offer

• Growth and learning: From day one, you’ll benefit from a structured onboarding program and continuous coaching ensuring you’re always developing. 

• Recharge & Thrive: We care about your well-being and want you to stay energized both inside and outside of work. That’s why you can earn up to 12 extra vacation days each year and enjoy local perks such as gym and massage discounts, along with lunch vouchers, culture and sport benefit, social gatherings and events.

• We win together: Collaboration is our driving force, and every success is shared. That’s why we love bringing people together through company trips, international events, and local office celebrations — whether it’s hitting the slopes in Levi, running the Berlin Marathon together, or celebrating milestones across our offices in Europe.

• Annual company trip: Every summer, all employees from our different offices come together in Finland for an exciting time - a mix of team building, knowledge exchange, and celebrations. 

• Global Community & Diversity: Diversity is part of our DNA. With colleagues from over 50 nationalities, you’ll join an international community where every culture, perspective, and background fuels innovation and success.